Have you ever found yourself staring at a blank screen, completely stuck on what to post next? 😫
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We’ve all been there.
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But here’s a secret to help with content creator’s block:
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Content Pillars

This powerful tool can revolutionize your content strategy, making it easier to generate ideas, stay organized, and drive engagement.

Let’s dive deep into what content pillars are, how to create them, and how they can make a significant difference in your content creation efforts.

What Are Content Pillars?

Content Pillars are core themes or categories that guide your content creation.
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Think of them as the foundation of your content strategy.
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By focusing on these main topics, you ensure that your content is well-organized, relevant, and consistently aligned with your brand’s goals.

Why Use Content Pillars?

Organized Content:​
Keeps your content structured and on point. 📅
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​Consistent Posting:​
Helps you maintain a regular posting schedule. 🗓️
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​Boosted Creativity:​
Makes brainstorming easier by giving you a framework. 💡
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Increased Engagement:​
Provides content that resonates with your audience. 📈

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How to Create Your Content Pillars

Identify Your Core Topics:
​Start by listing the main themes relevant to your audience and business goals. Example: If you run a fitness brand, your pillars might include “Workout Tips,” “Healthy Recipes,” “Motivation,” and “Client Success Stories.”
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​Brainstorm Subtopics:
​For each core topic, come up with a list of related subtopics. Example: For “Workout Tips,” subtopics could be “Home Workouts,” “Strength Training,” and “Cardio Routines.” Plan Your Content:

Develop a Content Calendar Around These Pillars:​
Mix up formats: posts, videos, stories, and infographics to keep things fresh.

Maintain Consistency:
​Ensure your content consistently reflects your pillars across all platforms.
Use a content calendar to schedule and track your posts.

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How ScaleFunnels Can Help 📈

Managing content can be overwhelming.
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That’s where ScaleFunnels comes in. It's the amazing all-in-one tool we use in our business.
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It’s your all-in-one solution for:

Content Planning:
​Easily organize your content pillars and schedule posts. 📅

Social Media Management:​
Coordinate and automate your social media activities. ⏰
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​Email Campaigns:​
Design and manage email campaigns that align with your content strategy. 📧

And so much more....

With ScaleFunnels, you can streamline your content strategy, maintain consistency, and save time.

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Content pillars are a game-changer for organizing your content and boosting your creativity.

By establishing clear core topics and subtopics, you can create a structured, engaging content strategy that resonates with your audience.

Ready to streamline your content management and make more sales?
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Sign up to the waitlist for our content marketing membership to snag the amazing early-bird bonuses when we launch. In the membership we've curated everything you need to implement proven marketing systems and strategies that will keep your sales thriving year-round PLUS a monthly DFY content calendar.
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You can learn more about content pillars in our blog post HERE.​

Keep creating and growing,
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Hanna
StudioSocials